SWEED

Loved by makeup artists around the world. Sweed is known for its vegan & clean products with professional performance. Sweed is a pioneer in the eye category with popular, award-winning Mascaras and Eyelash Growth Serum that is free from prostaglandins. After years of hard work as a makeup artist, the founder Gabriella Elio wanted to create innovative products she felt was missing in the market in order to achieve her signature and timeless "no makeup-makeup" style. After years of profound research, Sweed was born and the collection is now extended with new makeup staples. Gabriella's motto is "look like yourself after a 2 week's vacation – glowing skin, lush lashes & full of life." Sweed is a vegan & animal-friendly brand that saves one sea turtle for every sold mascara.

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THE FOUNDER – GABRIELLA ELIO

"Growing up in a beauty store I discovered my passion for makeup. I loved how a subtle makeup could transform you into a happier and more confident version of yourself. My motto for makeup has always been, look like yourself after a 2 week’s vacation – glowing skin, lush lashes, and full of life. All our Sweed products are designed and developed by me, with years in the making. Everything from formulation to packaging is carefully chosen to reach professional performance"

AWARD WINNING MASCARAS

The best-selling and clean formulated mascaras has taken the world by storm! Takes your lashes beyond your imagination with insane length and volume. Stays on all day with no smudge or flake. Infused with vitamin B5. Vegan. Gluten Free. For every Lash Lift Mascara sold, Sweed rescues one sea turtle.

GABRIELLA'S FAVORITES

I’m all about when skin looks like skin - full of glow and with a blur effect. Our Miracle Powder lets your skin breathe all day.

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