The pharmacist and chemist Théophile LeClerc was a make-up pioneer. In 1881, he developed the first thermophilic rice powder in Paris, with a smooth, fine texture that improved the complexion and was the opposite of the usual products on the market at the time. The special manufacturing process - a closely guarded secret - made it possible to sterilize the powder. A game-changer and a bestseller until today! The French traditional brand is an authority in the beauty market and offers a range of products that leaves nothing to be desired.

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